European Audiovisual Observatory publishes report on development and dangers of AI in the European cinema, TV and Streaming industries.
The use of artificial intelligence models such as Claude, Midjourney and DALLE within the audiovisual industries, whether for the creation or consumption of films, series and other programmes, carries certain risks for industry players and audiences. The potential job losses, reduction of human creativity, threats to copyright and personality rights, decline of journalistic integrity and potential rise of misinformation and disinformation are just some of the dangers which must be addressed as this technology spreads throughout the industry.
These are the findings of a new report by the Council of Europe's European Audiovisual Observatory, which focuses on the organisation's 27 member states which are also EU members. This new report offers a deep dive into the legal frameworks which apply to the use of AI and asks if they are future-proofed in light of the fast-evolving development of these new models.
While exploring the possibilities for innovation, creativity and efficiency offered by AI to the audiovisual industries, the report concludes that the current regulatory framework concerning AI comprises various legislations, and some are still in their nascent stage. The effectiveness of the legislative framework in ensuring the beneficial and sustainable integration of AI into the audiovisual sector remains to be seen.
