In Swansea (United Kingdom), the heating services company Gower Gas has led a variety of initiatives to address social isolation locally. Chief among these is #DontDanceAlone, a social media campaign which, in partnership with local radio stations The Wave and Swansea Sound, raises awareness of elder isolation and money for older people’s charities. In addition, they help to coordinate the Gower Isolation Support Group, which helps ensure that isolated older people are visited regularly, with a view to positive social and health outcomes, particularly important during the recent Covid-19 lockdowns.