Aim and objectives:
Most text-based health information continues to be too hard for most adults to read. While plain language is only one of many broad-based solutions needed to address limited health literacy, the benefits to everyone call for increased use by health organisations.
Target group:
Given that clinical research communications can be very technical and complex, using plain language can help clearly explain information so that the target audience has a better chance of understanding. The target group can be patients, caregivers, other actors in the health eco-system involved in solving health challenges.
Method:
Plain language helps the reader to:
- find what they need;
- understand what they find;
- use what they find to meet their needs.
Outcomes:
Applying plain-language principles facilitates relevant health information for the audience, keeping it simple, making sure its readable, and making it timely and actionable.
Added value:
Plain language supports access to information, equity, and participation in society. It also improves efficiency and builds brand trust.
