In the last decades, the number of students from the Vocational Education and Training (VET) institutions is decreasing and there is a high level of school dropout, especially among children from socially vulnerable families.

It is important to ensure that the VET institutions become more flexible, competitive and oriented towards the requirements of the labour market and to the educational needs of the young people.

Teachers and students from 8 VET institutions from different regions from the Republic of Moldova participated in a two-day training on how to communicate more effectively through the institution's website and social media networks and how to better promote the educational offer during the admission campaign.

The teachers toghether with students from each institution were guided to develop communication plans specific to their admission campaigns. The focus was on attracting NEET young people and people from disadvantaged groups to vocational education.

The implementation of the right communication strategies and actions has the potential to significantly increase enrolments, not only for the coming year but also in the long term.

The event was organized within the framework of the Council of Europe Action Plan for the Republic of Moldova 2021-2024, and the Council of Europe project "Enhancing employment rights in the Republic of Moldova" which is co-funded by the Austrian Development Agency and the Council of Europe.