The culture of the vine, winemaking and viticultural landscapes are an important part of European and Mediterranean food culture. Since the domestication of the vine, several thousand years BC, its evolution and spread has been considered a great human achievement, which shaped Europe's landscapes, both in terms of its territory and its people.

Heritage

The European rural landscape is considered as an important heritage with high added value. Wineries, and the people and the technology associated with this tradition, are important components of our culture, which are also expressed through different forms of oral traditions. Moreover, the quality of life in rural areas can be considered as a model for the future and a heritage to be preserved.

Travelling today

Wine is a territorial message that travels and causes people to travel. Winemaking, and especially working on the land, provide an incentive for migration and mobility. In the same spirit, the traveller can discover remote lands from the Caucasus to Western European vineyards, learn about cultivation techniques, vinification, storage and transport, and become familiar with the myths and symbols around this rich culture. A variety of educational and cultural meetings are also organised within the route countries.