D10 - Use the cultural heritage as a means of giving the region a distinctive character and making it more attractive and better known
D10 Challenges
Development challenges
- Building a more inclusive and cohesive society
- Developing Europe’s prosperity by drawing on its heritage resources
- Ensuring that Europeans enjoy a high quality of life, in harmony with their cultural and natural environment
- Implementing the principle of integrated conservation
- Ensuring that heritage is taken into account in sustainable spatial development strategies and programmes
- Developing the ability of public services to address sustainable spatial development issues by means of better use of heritage
Knowledge challenges
- Identifying, preserving, transmitting and sharing heritage knowledge and skills
- Raising awareness of the values conveyed by heritage
- Supporting, strengthening and promoting intergovernmental co-operation
D10 Target audience
- local
- regional
Recommended courses of action for D10
- Identify a region’s assets, including heritage in all its diversity
- Conduct a critical and future-oriented analysis incorporating the contribution and intellectual support of the heritage sector
- Retain or relocate traditional economic activities
- Showcase the lasting qualities of heritage (use of local resources, local supply and distribution systems, etc.)
- Promote ethical branding (image management with due regard for heritage)
- Draw up a territorial management charter which takes heritage into account
Good practices for D10
