Armenians make up a majority of the population in Samtskhe-Javakheti region (about 50-52%). Armenian culture, traditions and customs are closely linked to Christianity. Generally, Armenians are one of the first Christian nations in the world.

Conversion of Armenians to Christianity is related to the work and preachment of Gregory the Illuminator.

Because of his valuable contributions to the Armenian Church, often the Church is wrongly referred to as Gregorian. In reality, full name of the Armenian Church is „Armenian Apostolic Orthodox Holy Church.“

Armenians residing in Georgia are an integral part of the general Armenian cultural/civilizational unity, which is also reflected in shared traditions, customs and different religious/national celebrations, the most notable of which is the feast day honouring Saint Sarkis. He is a martyr whose feast day holds a special place in life of Armenians. It is a religious celebration of national importance. Saint Sarkis is considered the patron saint of love. The celebration is preceded by a five-day fast, while on the eve of the feast day young people usually eat rolls hoping to dream of their future groom or bride. The feast day honouring Saint Sarkis is actively celebrated by Armenians in Tbilisi as well as in all Armenian settlements of Samtskhe-Javakheti.

Another notable religious holiday is Vardavar (which literally means ‘flaming roses’). Vardavar is an Armenian celebration of the transfiguration of Jesus Christ, while its roots are connected to a pre-historic period and Astlik, an Armenian deity of beauty, water, fertility and love. Traditionally, churches were decorated with flowers during Vardavar and bunches of wheat and barley were blessed. In Javakheti, Vardavar is celebrated during the third week of July. Vardavar is also a national celebration. On this day, people enjoy themselves and splash one another with water.

Kids are especially looking forward to Vardavar due to everyone being cheerful and splashing one another with water.