After the success of 2022 and in order to satisfy the high demand of last year, the Intercultural Cities programme organised a training on Media and Communication again on the 26 and 27 October 2023. 

Migration and diversity are key parts of the public debate in Europe on culture, social cohesion, and identity. These topics stir emotions and attract political controversy with equal measure, presenting those who see strength in the inclusive and intercultural future of cities with unique challenges.

Communicating the positive vision of intercultural cities, while strengthening community trust and promoting solidarity, requires a media skill-set that combines engaging, optimistic, and timely messaging.

This two-day course aimed to provide the participants with the tools, techniques, and confidence to carry out effective media interviews (TV, radio or print) regardless of the media scenario or the circumstances. Participants have learnt how to promote effective messages, narratives, and stories about intercultural integration, thereby helping to create and promote the very best of intercultural cities around the world. The training has also covered good practices from other cities and techniques on how to deal with potential backlash and hate speech.

Full agenda >>