James Williams is the inaugural winner of the US$100,000 Nine Dots Prize. He is a doctoral candidate at the Oxford Internet Institute. His research addresses the philosophy and ethics of attention and persuasion as they relate to technology design. He is also a co-founder of the ‘Time Well Spent’ campaign, a project that aims to steer technology design toward having greater respect for users’ attention, goals, and values. Previously, James worked for over ten years at Google, where he received the Founder’s Award, the company’s highest honor.