Atrás Toolkit for Making Written Material Clear and Effective – United States

 Aim and objectives:

Most text-based health information continues to be too hard for most adults to read. While plain language is only one of many broad-based solutions needed to address limited health literacy, the benefits to everyone call for increased use by health organisations.


 Target group:

Given that clinical research communications can be very technical and complex, using plain language can help clearly explain information so that the target audience has a better chance of understanding. The target group can be patients, caregivers, other actors in the health eco-system involved in solving health challenges.


 Method:

Plain language helps the reader to:

  • find what they need;
  • understand what they find;
  • use what they find to meet their needs.

 Outcomes:

Applying plain-language principles facilitates relevant health information for the audience, keeping it simple, making sure its readable, and making it timely and actionable. 


 Added value:

Plain language supports access to information, equity, and participation in society. It also improves efficiency and builds brand trust.


 Toolkit for Making Written Material Clear and Effective

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