The National and Action Plan for the Development of Culture and Media represents a significant milestone in Croatia's strategic planning for the cultural and media sectors. Adopted by the Government of the Republic of Croatia at the end of December 2023, this comprehensive document outlines the strategic direction and objectives for the period from 2023 to 2027. Covering the entire spectrum of the culture and media landscape, the National Plan serves as a medium-term framework, encompassing development requirements, goals, indicators, financial considerations, and mechanisms for monitoring and evaluation. Embedded within this overarching framework is the Action Plan, which delineates specific measures and outcome indicators, with a particular focus on the media sector. In the realm of media, the plan articulates objectives aimed at enhancing the status of the journalistic profession, fostering a conducive environment for media pluralism, and providing effective support for the culture and media sector. Notably, this plan marks a significant departure from past approaches, representing the first umbrella strategic document for the media sector in Croatia since the adoption of the Strategy for Cultural Development in 2003, which regrettably was not systematically implemented.