D1 - Promote cultural heritage as a resource and facilitate financial investment
Heritage resources contribute to the sustainable development and management of territories, and show many positive impacts on the economic, cultural, social and environmental spheres.
D1 Challenges
Development challenges
- Developing Europe’s prosperity by drawing on its heritage resources
- Ensuring that Europeans enjoy a high quality of life, in harmony with their cultural and natural environment
- Implementing the principle of integrated conservation
- Ensuring that heritage is taken into account in sustainable spatial development strategies and programmes
- Developing the ability of public services to address sustainable spatial development issues by means of better use of heritage
- Preserving and developing the ability of public services to address heritage issues
Societal challenges
- Improving quality of life
D1 Target audience
- local
- regional
- national
- European
Recommended courses of action for D1
- Support and showcase projects involving heritage which show due regard for its integrity
- Introduce or consolidate incentives (grants, tax concessions, etc.) for the preservation and management of cultural heritage and for heritage education
- Provide examples to demonstrate the positive impacts of heritage for society and the territory and for return on investment
- Highlight the various kinds of contributions to heritage-related projects
- Support investment projects in cultural heritage (relating to knowledge and skills) as a strategic factor in contributing to and supporting the creative economy