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Tailor-made courses are designed to take account of particular learner characteristics or requirements. They respond to what has always been one of the Council of Europe’s central concerns: that language courses should meet the needs of learners. Following the lead given in the 1970s by the Council of Europe’s own pioneering work on the analysis of language learners’ needs, it is helpful to distinguish between social and individual needs.
 

Social needs

Social needs (sometimes called objective needs) are generally defined in terms of the communicative tasks that language learners will be required to perform in a given situation. For example, someone who wants to work as a waiter in a foreign country needs (among other things) to know how to greet customers, explain the menu to them and answer questions about it, take their orders, and respond to complaints. Each of these activities can be described in terms of the vocabulary the learner needs and the receptive, productive and interactive routines he or she must master.
 

Individual needs

Individual needs (sometimes called subjective needs) are the needs that the learner experiences in the language learning situation. Accordingly, they have to do with factors like attitude and motivation, learning style, learning aptitude and learning skills. Attitude and motivation may well receive a positive boost if the course in question is based on an adequately detailed analysis of learners’ objective needs, because that helps to ensure a clear learning purpose. But those subjective needs that have to do with the learning process itself can only emerge as the course proceeds. In other words, whereas an analysis of learners’ objective needs provides a basis for programme planning, eliciting and responding to subjective needs is a task for the teacher. Because subjective needs change as learning progresses, responding to them is a never-ending task.
 

DL